ARTRA LAB was founded in 2018 by a group of passionate photographers, architects, and product designers in Hong Kong. Determined to create products for photography enthusiasts, we remain committed to this vision and have expanded our offerings to include lenses and peripheral products beyond cameras. By combining optical technology with our passion for photography, we strive to bring high-quality products to photography enthusiasts.

Upholding the spirit of Art, Random Adventure, ARTRA DESIGNS continuously explores new integrations between imagery and life. In 2025, coinciding with the 100th anniversary of the birth of 135mm film, we embarked on our first crossover into watch design, launching a piece that blends photographic aesthetics with chronograph functionality, allowing time and image to communicate on the wrist. This is more than just a product experiment; it is a deeply moving expression of time and imagery.